Healthcare: The New Era

The market is not changing, it has already changed! The new model is complex and there is a big shift compared to a few years ago. Continuous research on how it is changing seems mandatory to keep up with the competition.x

• Companies’ stakeholders are keeping expanding as well as their internal structures.
• The network around the patient is no longer primarily dependent on the direct contacts- physicians, pharmacists, nurses, and caregivers.
• Patients and other stakeholders’ source of info is now immense. The market is still learning- in fast pace- how to master interconnection between all stakeholders, external and internal, and what best channels, to monitor and to communicate their stakeholders through, either directly or indirectly.
• Adding to the complexity, the channels to reach healthcare companies’ stakeholders become endless and mastering which channel to use for which product, to reach whom, and when is a cornerstone for today’s companies’ success.