Brand Health & Market Opportunities
We have a full toolkit of research techniques supporting every stage of the brand life cycle - discovering in-depth market insights, innovation and concept development, benchmarks for product and communications testing and forecasting, and blueprints for brand equity management.
- Brand Equity
- Market Landscaping
- Source of business (multiple indication brands)
- Product positioning
- Concept test
- Perceptual mapping
- Market Sizing and Forecasting
- Patient journey
- Patient flow
